Trade show management
We book, ship, staff, and tear down.
You take the meetings.
A trade show is 13 jobs pretending to be one. Most companies our clients’ size can’t staff them — so we are the staff. One contact runs the whole program, and your budget is treated with respect at every size. That last part isn’t a slogan; it’s been on this services list from the start.
Before the show
- Strategic planning — goals, objectives, and the outline to hit them
- Show service forms, completed and filed
- Logistics planning
- Trade show display design and creation
- Marketing material and literature, designed and produced
- Pre-show mailers
- Travel arrangements
At the show
- Booth management and personnel arrangements
- Labor arrangements
- Shipping for all materials, out and back
After the show
- Display take-down
- Post-show mailers
- Lead management, organization, and follow-up
If your show needs something that isn’t on this list, ask. The list has never been the limit.
The show ends with a numbers page.
Tear-down isn’t the finish line. Leads get organized and followed up, and the program closes with one page: what the show cost, what it produced. That’s the report your leadership asks for, done before they ask.
| Item | Cost | Produced |
|---|---|---|
| Booth space & services | — | — |
| Exhibitor manual & service forms | — | — |
| Shipping & drayage | — | — |
| Install & dismantle labor | — | — |
| Travel & lodging | — | — |
| Lead follow-up | — | — |
| Show total | — | — |
Events beyond the show floor
The same planning discipline runs corporate events, product launches, training functions, and special occasions.
“Bridge Marketing is competent, responsive and intelligent. They delivered on time and in a professional manner. They are especially good at dealing with difficult clients in a gracious, calm manner. I would welcome opportunities to work with Bridge Marketing”
Send your show schedule.
Rough is fine — show names, dates, what you think you need. We’ll come back with a plan and a budget.